Objective
Learning to brand involves in-depth research and company/client analysis. In this project the client tasked us with rebranding their library to better fit a growing community. This project included working with teammates to create a strong rebrand with deliverables that included a brandmark, mission statement, and website.
I worked with designers, Ariel Kensington and Nori Hess, to help the client adjust their vision, objectives, and core values, as they are an integral part of their brand. I specifically worked on creating typographic standards, user personas, mockups, and developing the brandmark.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e29f577e-0c8a-466b-bd0f-1531a985b706/846f9f45-0934-4fb5-b799-7a1ab58cf8d7_rw_1920.jpg?h=7c885b4ccd960e3c98a1aa9abf70ee4d)
Process
The branding process began with an in-depth analysis of the audience, a review of their existing brand, and establishing their main views. As a group we broke each item down, created concepts, sketches, then critiqued each iteration during each stage of the process. The final deliverable was a comprehensive presentation of the rebranding, including a set of brand standards for typography and logomark.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e29f577e-0c8a-466b-bd0f-1531a985b706/f7110014-d2f3-42e9-bd55-90ce3a82f9c3_rw_1200.png?h=70826e4bc6cf469c3e0267a3c6d78fd3)
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![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e29f577e-0c8a-466b-bd0f-1531a985b706/aeb4cf64-2d03-4f8a-ac23-c9b8df4a1da2_rw_1920.jpg?h=6659fc9850b4f6c77df730333e4af661)
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Approach
The group approached the re-branding with the understanding that the community is the most important aspect for the client. For a library, their goal is to be progressive but inclusive.
A community that is willing to grow and become connected. We created a brand that gave space for growth in times to come, establishing possible outcomes from the company and creative directions for community engagement.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e29f577e-0c8a-466b-bd0f-1531a985b706/fa217009-51ff-4f85-af54-a70eacbe2f29_rw_1920.jpg?h=e2fe29272d4d481a2999d24157a0ab28)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/e29f577e-0c8a-466b-bd0f-1531a985b706/f279c567-5d7a-4e4d-b164-03f7f05a6699_rw_1920.jpg?h=dbc7d910531a1b996fbceadeffe76b5d)
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